The LG G5 in 2016 had a removable bottom that enabled a modular accessory ecosystem. The LG V10 in 2015 had a tiny extra display above the main display, so you could see icons or the time (so, just like the main display?). LG repeated this mistake in 2015 with the LG G Flex 2-again, for no discernible reason. The entire body was shaped like a banana for no reason at all. Who could forget stinkers like the LG G Flex in 2013, which used flexible display technology to create a curved phone. The company ping-ponged between building exactly what Samsung was building-but with less marketing and brand recognition-and building wildly unappealing gimmick phones with no rationale behind them. A decade of also-rans, gimmicks, and dead devices The flexible-display smartphone was announced at CES 2021, and while the expanding display mechanism was identical to concepts and prototypes from other companies, LG promised that the phone would actually launch in 'early 2021.' LG's press release did not disclose what will happen to the Rollable, but rumors saying the phone might be canceled started circulating almost immediately after it was announced.

It's not clear what will happen to what feels like 'LG's last smartphone,' the LG Rollable. Local media reports claim that LG explored selling the division but couldn't find a buyer.

In January 2020, LG Electronics' then-brand-new CEO Kwon Bong-seok promised that the troublesome division would be profitable by 2021. That message was apparently 'profitability or bust' because by January 2021, LG was warning the public that it would have to make 'a cold judgment' about the future of the mobile division. LG's mobile division has had 23 consecutive money-losing quarters, and its last profitable year was in 2014. The news doesn't come as much of a surprise, since LG has been preparing the public for this decision for some time. The Korean company announced late last night that it is officially quitting the smartphone market it plans to close up shop on the entire business by July 31, 2021. After 12 years of being an Android OEM, LG has had enough.

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